The expansion introduces 1.48 lb canisters of Strawberry and Unflavored powder to store shelves, complementing the existing supply of Vanilla Bean and Double Chocolate. Each serving of the Unflavored variety packs 25g of protein and 5.6g of BCAAs, while the Strawberry iteration offers 24g of protein and 5.4g of BCAAs. Both products carry the Clean Label Project Purity Award, a certification that requires rigorous screening for over 400 contaminants, including heavy metals and plasticizers.

Founder and CEO Blake Niemann noted that the move increases the brand’s distribution within Walmart by nearly 120%. By focusing on grass-fed, hormone-free dairy and formulas containing as few as two ingredients, the company aims to differentiate itself in a market increasingly wary of synthetic additives. This retail push aligns with a broader growth trajectory for the brand, which is projected to reach 10,000 retail locations by the end of 2026.