The prize package includes roundtrip airfare, a luxury hotel stay, and a curated itinerary at the JaM Cellars Wine & Music Studio. The getaway centers on a private, chef-led four-course dinner where Club Crackers are incorporated into every dish and paired with Butter Wines. Winners will also receive a collection of limited-edition co-branded merchandise to mark the occasion.

This partnership capitalizes on the established popularity of the two brands, which are often purchased together by consumers in the 35–44 age demographic. The campaign follows the launch of Club Extra Buttery, a permanent addition to the brand's lineup, and aligns with the market dominance of Butter Chardonnay, currently the top-selling premium Chardonnay SKU in the United States. Fans can enter the contest by purchasing a participating box of Club Crackers and uploading their receipt to the official campaign website between July 1 and November 20, 2026.