Returning for a second year as the presenting sponsor of the Mixed Doubles Championship, Vital Proteins is deepening its footprint at the USTA Billie Jean King National Tennis Center. The company’s "Final-Set Tiebreak" sweepstakes creates a direct link between match outcomes and fan rewards. Should a tiebreak occur during the quarterfinals or later, entrants become eligible for prizes ranging from collagen supplies to a 2027 US Open finals experience, which includes private helicopter transport.

Tennis professional Jessica Pegula joins the effort as a brand partner, highlighting the role of consistency and physical maintenance in high-level competition. Beyond the sweepstakes, the brand is hosting interactive booths, including a "Collagen Court" challenge to test fan reflexes, and distributing product samples during the Mixed Doubles matches. This multi-year partnership aims to position collagen supplementation as a core component of athletic preparation and everyday recovery for both players and spectators.