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UOB Taps Tan Choon Hin to Lead ASEAN and Greater China Expansion

United Overseas Bank has elevated Deputy Chief Risk Officer Tan Choon Hin to a newly created role overseeing the lender's operations across ASEAN and Greater China. Effective September 1, the appointment signals a strategic push to capture surging cross-border capital flows between these two critical economic regions.

UOB Taps Tan Choon Hin to Lead ASEAN and Greater China Expansion
Photo: Business Person

Tan will manage UOB’s fully-owned subsidiaries in Malaysia, Indonesia, Thailand, Vietnam, and mainland China, alongside branch operations in Hong Kong and Taiwan. Reporting directly to CEO Wee Ee Cheong, he is tasked with deepening regional connectivity and streamlining the bank's cross-border business framework.

A core component of his mandate involves leading the foreign direct investment advisory unit. This division acts as a bridge for companies navigating international expansion, linking them to local ecosystem partners and industry networks. The unit has already facilitated over 300 expansion projects in the last six months, representing a combined investment value of S$5.6 billion.

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