The expansion brings the Meu Botik platform to approximately 4,000 O Boticário locations across Brazil. Unlike systems requiring dedicated hardware, the software integrates directly into the mobile devices beauty advisors already use. Within 80 seconds, the tool assesses over 150 facial biomarkers—including hydration levels and expression lines—to generate tailored product recommendations from the company’s Botik line.

This partnership originated in 2023 when GB Ventures, the company’s corporate venture arm, joined Haut.AI’s seed funding round. After testing the technology in 24 stores across São Paulo and Rio de Janeiro, the retailer confirmed the system’s ability to drive sales by personalizing the consultation process. Haut.AI’s engine relies on a database of over 3 million clinical images, utilizing patented Skin Atlas technology to anonymize consumer data while maintaining diagnostic precision. According to the companies, additional initiatives across other Grupo Boticário brands are scheduled to launch in September.