Healthcare organizations historically focused performance metrics on physicians, but the rapid growth of advanced practice providers (APPs) and allied health professionals (AHPs) has rendered that approach incomplete. With nurse practitioner ranks expanding at 10% annually and office visits to non-physician clinicians climbing 129% for many insured adults, the need for standardized oversight has become critical. Motive’s expansion ensures that professionals including certified nurse midwives, physical therapists, and dietitians are evaluated on the specific services they are licensed to perform.

Julie Scherer, Chief Solutions Officer at Motive, notes that clinical decision-making consistency remains vital as care teams evolve. Data analysis by the firm revealed that performance patterns among APPs and AHPs mirror those of physicians, with high-performing teams consistently exhibiting quality outcomes across the board. By applying these metrics, health systems can now tackle the estimated $400 billion in annual waste attributed to low-value or unnecessary services. This granular approach allows organizations to move beyond broad cost-containment efforts toward targeted improvements that uphold care standards regardless of the practitioner's title.