President and CEO Cory Rosenberg stated the company is moving toward products designed for real, everyday use, positioning the brain as the primary engine for both physical and professional tasks. The brand’s strategy rests on its proprietary Crystallized Lion’s Mane extract, a soluble, tasteless compound developed to overcome the absorption and flavor hurdles typical of traditional mushroom supplements.

Preliminary evaluations conducted at the Peak Brain Institute utilized qEEG imaging and IVA-2 testing to measure performance after a single serving of the coffee. While these early findings showed positive shifts in alpha peak frequency and executive function, the company noted that these unblinded results do not constitute clinical proof of efficacy. Think Fast now leads a growing portfolio that includes supplements like Sunbeam, Golden Hour, and Moonlight, all aimed at supporting specific daily cycles of mental readiness and recovery.