The original BR60 device utilizes concentrated heat to neutralize the itch-and-swell cycle caused by mosquito bites and bee stings. By avoiding creams or antihistamines, the tool has become a staple for families seeking non-pharmacological first aid. According to Beurer North America President Britta Dittrich, the expansion of the product family is a direct response to consumer requests for enhanced portability and battery performance.

The newly announced BiteX Go BR70 functions via a USB-C connection, allowing users to power the device directly from a smartphone without the need for external batteries or charging cables. Meanwhile, the professional-grade BiteX Max BR110 offers a rechargeable USB-C battery, a larger heating surface, and customizable three- or six-second application settings. Both new models feature a built-in spotlight to ensure precise placement on the skin. Beurer aims to position these tools as essential household items, comparable to a standard medical thermometer, for use throughout the outdoor season.