The new 8655 Beech Ave location positions Genye at the heart of the Inland Empire, a critical nexus for e-commerce and freight distribution in the United States. By moving operations into the same time zone as its regional clients, the company seeks to eliminate the logistical delays previously associated with coordinating projects from overseas manufacturing sites.

During a recent launch event, industry partners including Rockwell Automation and J&T International witnessed live demonstrations of three core systems: the Mini Loop Cross-Belt Sorter, the 3D Sorter, and a specialized Singulator with a narrow-belt sorter. These installations allow operators to test equipment performance using their own parcel profiles rather than relying on theoretical specifications. Beyond showcasing hardware, the center facilitates a direct feedback loop between North American customers and Genye’s global R&D team, ensuring that localized processing and assembly capabilities remain aligned with specific market demands for efficiency and throughput.