Distinctive Assets, the Los Angeles-based firm that pioneered the celebrity gifting phenomenon, will host the suite during rehearsal days on September 12 and 13, followed by the live telecast on September 14. This year’s selection features the RingConn Gen 3 titanium smart ring, HydroJug Traveler tumblers, and animal-free outerwear from a PETA and Save the Duck collaboration. Other inclusions range from K-beauty skincare by Ongredients to data privacy services from Ironwall by Incogni.

Beyond the luxury items, the program functions as a philanthropic engine. The suite has raised over a million dollars to date for the Television Academy Foundation, which funds internships and awards for emerging industry talent. Founder Lash Fary noted that the partnership aims to bridge the gap between today’s television luminaries and the next generation of storytellers. The 78th Emmy Awards ceremony, hosted by Mariska Hargitay, will air live on NBC from the Peacock Theater on September 14, with Creative Arts honors airing on FXX.