The rollout brings Wing It On!’s signature menu—bone-in wings, boneless bites, and house-made dips—to Fresh Brothers’ established customer base across Los Angeles, Orange County, and San Diego. For Craveworthy Brands, the initiative serves as a strategic test case for its multi-brand platform, allowing the company to introduce a proven concept into a new market by utilizing the infrastructure of an existing chain.

Gregg Majewski, CEO of Craveworthy, described the pairing as a strategic union of two distinct but complementary concepts. The addition arrives just before Wing It On! heads to the National Buffalo Wing Festival in New York, where the brand looks to defend a streak of nine awards earned over the last four years. Beyond the menu update, the company is using the launch to engage local communities, providing catering to first responders and youth sports teams throughout the upcoming football season.