Founded in 2014 by Will Edwards, the distillery has built its reputation on local sourcing, using heirloom grains and native botanicals. Hemsworth, a long-time admirer of the brand, described the spirits as a sensory connection to the Australian bush. The actor’s involvement coincides with a broader push to scale production and reach new consumers, bolstered by a distribution network led by Reyes Beverage Group in the U.S. market.

Beyond the American debut this fall, the company plans to release three whiskies co-created with Hemsworth in Asia and New Zealand later this year, followed by an entry into the EU and UK in 2027. This growth follows the distillery's June 2026 B Corp certification, a milestone that aligns with Hemsworth’s interest in environmental conservation. With over 450 global accolades, including wins for the world's best rye whisky and gin, the company is positioning itself as a premium challenger in the crowded global spirits landscape.