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DOOGEE Expands Beyond Rugged Hardware at IFA 2026

Stepping away from its reputation for durability, DOOGEE arrives at IFA Berlin 2026 to launch a comprehensive smart home ecosystem. The brand aims to bridge the gap between its traditional rugged outdoor gear and daily domestic utility, utilizing AI-driven connectivity to link three distinct lifestyle categories under one digital roof.

DOOGEE Expands Beyond Rugged Hardware at IFA 2026
Photo: Bio & News

The company’s presentation, titled "DOOGEE AI, Connect Beyond Limits," highlights a strategic pivot into home automation. The new lineup includes the Flow 50 smart vacuum, boasting 170AW suction, and the NU60 smart ice maker, which utilizes True Nugget Ice technology to produce 17 cups of ice per refill. These additions signal a clear intent to capture market share in consumer appliances alongside their established smartphone portfolio.

Beyond the home, DOOGEE continues to iterate on its core outdoor and smart-life products. The booth at Messe Berlin will feature the V Max 2 Pro rugged smartphone and the S300 Plus Thermal, which integrates specialized imaging for field use. For digital users, the U14 VIP Edition tablet and the M30 Pro smartphone—featuring a customizable rear display—round out the ecosystem. Attendees can view these interconnected technologies firsthand at Hall 4.2, Booth 129, from September 4–8.

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