The new Dippers range features a robust, scoop-like geometry available in three varieties: Original, French Onion, and Bacon Cheddar. According to Eileen Flaherty-Yao, Senior Director of Salty at Mars Snacking North America, the design addresses the common consumer frustration of brittle snacks failing under the weight of thick dips. By increasing the structural integrity of their signature parabolic shape, the company aims to accommodate both light dippers and heavy scoopers.
Beyond the functional update to its core crisp offerings, the brand is also diversifying its Mingles line. Inspired by the iconic bowtie of the Pringles mascot, these puffed snacks are adding a Sweet & Salty flavor profile, blending brown butter notes with a savory finish. Both the Dippers and the new Mingles additions will be available at retailers nationwide starting in September.




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