The promotion kicks off following an early-access period that runs through September 1, with the primary celebration lasting until September 28. A final "Last Call" phase concludes the event on October 8. While the company has kept specific hardware discounts under wraps, those who subscribe to early-access alerts will receive notifications regarding pricing on printers, materials, and accessories as they become available.

Central to the campaign is a mystery box initiative where users can test their luck once daily, with a limit of three boxes per person. Top-tier prizes include full order refunds capped at $1,000, 12kg of printing filament, and hardware upgrades. Specifically, five participants will be selected to choose between a Photon P1 Max or a Kobra 3 Max V2 Combo. Beyond these giveaways, the company is incentivizing community engagement through a creator campaign where users can earn Makeronline points by documenting their projects.

Existing members receive upgraded perks during the event, including a 30-day return window and 180 days of additional warranty coverage. Furthermore, a referral program offers both new and existing customers gift cards valued at 5% of their order total, provided the transaction is completed during the promotional window.