Beyond her technical contributions at Shutterstock, Sala serves as the Global President of Women in AI, where she advocates for increased participation from underrepresented communities. Her influence extends to international policy through her work with UNESCO’s Women4Ethical AI and AI Ethics Experts Without Borders. She has also collaborated extensively with standards organizations, including the ISO, IEC, and ITU, to establish frameworks for multimedia authenticity and corporate accountability.

At Shutterstock, Sala has championed an approach to generative AI that prioritizes rights-cleared data and clear provenance. By integrating creative feedback and human-in-the-loop workflows, she has helped define how the company partners with AI developers to train models responsibly. Sala credits this achievement to the collaborative efforts of researchers and industry leaders, noting that technological progress relies as much on sustained public trust as it does on innovation.