The Lloromannic duo, introduced in 2007 as a gothic-inspired counterpart to Cinnamoroll, has developed a dedicated following. Berry, known for his ram horns, and his sibling Cherry join the Build-A-Bear lineup alongside seasonal versions of Hello Kitty and Cinnamoroll. The release allows customers to engage in the retailer’s signature customization process, including adding scents, sounds, and outfits to the characters.
Kim Utlaut, Chief Brand Officer at Build-A-Bear, described the launch as a fan-first initiative. The characters are now available both online and at participating workshops. This expansion continues the company’s strategy of leveraging licensed character partnerships to drive collectible sales, following a year of record financial results for the retailer.





Comments (0)
No comments yet. Be the first!