The 8.4% contraction in used-home sales represents the most significant monthly slide since February 2022. Market analysts suggest that while January snowstorms physically hampered sales activity, the underlying pressure of low consumer confidence remains a primary headwind. This data weighed heavily on the broader consumer roundup, overshadowing signs of resilience in specific global markets.

Divergent Performance in Consumer Staples

Corporate earnings painted a fragmented picture of the global consumer. Unilever, the conglomerate behind brands like Dove and Hellmann’s, reported that underlying sales growth accelerated during the fourth quarter. The company’s performance was bolstered by surging demand in Asia, which effectively neutralized the impact of cooling consumer appetite in the United States and Europe.

However, the sentiment was not universally shared across the staples category. Shares of Rollins, the global pest-control operator, fell sharply after its fourth-quarter earnings growth failed to meet Wall Street expectations. In contrast, the travel and leisure segment showed signs of a long-term turnaround. Hyatt Hotels reported a narrowed loss for the fourth quarter and issued a forecast predicting a return to profitability by 2026, citing consistent improvement in key performance metrics.