The facility at 4051 Stone Mountain Highway introduces the brand’s 3.0 club design to the region. Members will have access to a specialized HIITZone, Olympic lifting platforms, and dedicated studios for group cycling and hot yoga. Beyond intensive training zones, the space includes a recovery area featuring HydroMassage and saunas, catering to a broad range of fitness needs.

Early access begins with a soft opening on October 15 at 5:00 a.m., followed by a public celebration on October 17. The company is also hosting a ribbon-cutting ceremony on October 13 to showcase the interior to prospective members. Tony Scrimale, CEO of CR Fitness Holdings, noted the company’s commitment to the active Atlanta community, emphasizing the goal of providing a supportive environment for all skill levels.

This expansion is part of a broader growth strategy for Blue Ridge Fitness Holdings, which currently manages 24 gyms across Georgia, North Carolina, and Tennessee. With parent company CR Fitness Holdings supporting over one million members, the group plans to reach a total of 25 operational locations by the end of 2026. Founding memberships at the new site are currently available starting at $9.99 per month.