The new franchise is led by Phoebe Punzalan, a former operations executive at New York University’s Stern School of Business. Punzalan aims to merge her background in complex workflow management with refined aesthetic design, offering services that range from vacant home staging to full-scale interior projects. She emphasizes that her approach focuses on highlighting the specific lifestyle amenities—such as commuter access and school quality—that drive demand in these Essex and Union county communities.

Linden Creek’s expansion into New Jersey arrives as local inventory remains tight and buyer expectations climb. By utilizing a data-backed strategy that has influenced over $1.5 billion in real estate transactions nationwide, the firm seeks to provide agents and homeowners with a competitive edge in securing faster sales at higher price points. Punzalan’s territory covers several key municipalities, including Short Hills, Millburn, and Chatham, positioning the firm to serve one of the region’s most active real estate corridors.