Each pouch contains the equivalent of 60 Montmorency tart cherries, processed without added sweeteners or fillers. The product relies on naturally occurring polyphenols and anthocyanins, compounds supported by two decades of research for their role in muscle recovery and soreness reduction. By moving into the bulk-retail space, the brand intends to normalize recovery as a consistent habit rather than a sporadic post-game necessity.

Marc Seguin, CEO of parent company NextFoods, noted that the move is designed to accommodate the heavy training schedules of modern families. The 12-packs are currently positioned within the health and wellness sections of participating stores. Based in Boulder, Colorado, NextFoods oversees both Cheribundi and the probiotic brand GoodBelly, maintaining a presence in over 20,000 retail outlets nationwide.