The expansion follows two years of research, during which POPVIL surveyed over 1,000 swimwear customers. Data from August 2025 and 2026 revealed that more than 65% of the brand’s core audience—women aged 30 and older—exercise regularly, signaling a clear path for the brand to transition its "Wear the Good Mood" philosophy into daily fitness routines.

Designed to move from workouts to errands, the collection features a custom-developed brushed nylon-spandex fabric described by testers as "buttery soft." The line addresses specific fit concerns through high-waisted leggings with folded-fabric waistbands and active dresses that include integrated shorts with a discreet back opening for convenience. Marketing Director Jane Go stated the goal is to ensure performance apparel does not sacrifice personal style or ease of wear. The collection is currently available via the brand's website and TikTok Shop.