The collaboration, facilitated by the multimedia rights holder Playfly Sports, seeks to connect the credit union with the university's vast fan base. Officials from both sides emphasized that the partnership is anchored in a shared commitment to leadership and support for military families. Tom Severino, general manager of Aggie Sports Enterprises, noted that the alignment reflects the values central to the "12th Man" community.

PenFed, founded in 1935, currently manages $29 billion in assets and serves nearly 2.8 million members. The inaugural activation of this agreement is scheduled for October 17 during the football game against The Citadel, which will feature specific tributes to U.S. service members. Scott Akers, PenFed’s chief marketing officer, stated that the initiative is intended to strengthen the firm's presence among Aggie supporters while honoring the military community at the core of its membership.