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Victor Mandel Takes Helm at MTY Food Amid Strategic Shift

Victor Mandel has stepped into the role of chief executive at MTY Food, replacing Eric Lefebvre as the Canadian restaurant operator grapples with tightened consumer belts and a volatile market. The transition, effective immediately, marks a pivotal change for the company behind brands like Mr. Sub and ManchuWok.

Victor Mandel Takes Helm at MTY Food Amid Strategic Shift

Chairman Stanley Ma, who built the firm from a single 1979 Montreal storefront, cited Mandel’s unique qualifications to guide the company through its next phase of growth. Lefebvre, a veteran of the organization since 2009, departs the board as the company pivots toward a leaner, more disciplined structure.

MTY Food recently committed to returning capital to shareholders and increasing its quarterly dividend as part of a strategic review. The group is now prioritizing an asset-light franchising model, which includes restructuring corporate offices and shuttering underperforming locations that account for approximately 1% of its total network.

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