Jamie Dimon, CEO of JPMorgan Chase, will host an interactive discussion this week to brief the bank’s high-net-worth clients on the offering. Joining him at the firm’s headquarters are Mary Callahan Erdoes, head of asset and wealth management, alongside SpaceX President Gwynne Shotwell and CFO Bret Johnsen. The session will reach more than 2,500 clients via a simulcast across 90 locations in 26 states.

International heavyweights including Mizuho, Deutsche Bank, UBS, and Barclays have been mobilized to court wealthy buyers across their respective home markets. While standard roadshows typically involve bankers gauging investor sentiment to establish price ranges, Musk’s decision to fix the share price upfront shifts the power dynamic. Investors remain undeterred by the unconventional approach, driven by the prospect of backing Musk’s portfolio and the massive fee potential for the syndicate of banks managing the deal.