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Starbucks explores partial exit from Japanese market

Starbucks is weighing a potential stake sale of its Japanese operations, a move that could value the business between ¥400 billion and ¥500 billion. The coffee giant is currently exploring strategic options for the unit, drawing interest from private equity firms and other industry players, according to reports.

Starbucks explores partial exit from Japanese market
Photo: Business Person

The Seattle-based company, which reclaimed full control of its Japanese business in 2014 after ending a long-standing joint venture with Sazaby League, has not yet confirmed the plans. This development follows a similar strategic shift in China, where Starbucks sold control of its local operations to Boyu Capital in April for $4 billion.

CEO Brian Niccol is currently navigating a turnaround strategy aimed at stabilizing profit margins as operational costs outpace sales growth. While the company recorded its strongest quarterly sales performance in two and a half years this past April, the potential divestment in Japan suggests a broader effort to streamline international holdings and reallocate capital under the new leadership.

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