The electronics giant is deploying its Chromagic-powered RGB MiniLED technology across pitch-side advertising in stadiums to reinforce its market positioning. Jason Ou, President of Hisense Middle East and Africa, emphasized that the company’s goal is to integrate these immersive displays into the home environment, ensuring that the visual intensity of the tournament translates directly to the consumer experience.

To drive adoption, Hisense has launched a multi-continent engagement strategy. In New York, the brand opened a week-long pop-up at Hudson Yards featuring interactive football installations and digital graffiti zones in partnership with Adidas. Simultaneously, the Middle East and Africa regions are hosting dedicated watch parties and fan zones in Dubai, Abu Dhabi, Qatar, and Iraq. These events serve as a live laboratory for the company's latest large-screen innovations, moving beyond traditional marketing to create direct touchpoints with potential buyers during the tournament’s peak viewership.