Since its inception in 2016, the Utah-based company has scaled from a niche startup to a dominant force in the performance market, now claiming the top spot in pre-workout sales at major retailers like GNC and The Vitamin Shoppe. With a presence in over 100,000 locations worldwide, the brand built its reputation on non-proprietary blends and science-backed ingredients, moving well beyond its original Deer Antler Spray roots into energy drinks, protein popcorn, and creatine.

This anniversary event coincides with a aggressive summer product rollout. Recent additions to the lineup include PWR Buck, a caffeine-infused lip pouch, and a protein-packed popcorn series offering 12 grams of protein per bag. Seasonal flavor collections, such as the Dragon Fruit and Peach Lemonade editions, are also hitting the digital shelves alongside the site-wide discount. CEO Ryan Gardner describes the promotion as a direct acknowledgment of the customer base that propelled the company to its current market position. The sale remains active exclusively at buckedup.com through Sunday.