The event highlights the R7M, a specialized unit designed for BMW’s Nav Cradle, which provides riders with wireless Apple CarPlay and Android Auto alongside real-time telemetry like lean angle, tire pressure, and gear position. For the broader market, the universal R7X model fits nearly all major motorcycle brands—including Harley-Davidson, Honda, and Yamaha—using a quick-release mount and a high-brightness 1,200-nit screen. Both devices carry an IP69K rating, ensuring durability against heavy rain and high-pressure washing.

During the festival, customers receive 25% off the R7M and 28% off the R7X. Each purchase includes a tempered-glass screen protector and an extended two-year warranty. The company, founded in 2024, aims to shift navigation from smartphone-mounted setups to dedicated, weather-resistant hardware that integrates directly with bike controls and action cameras.