The initiative accompanies a wider retail push, including a "buy-one-get-one" promotion for the $225 KOSMOS model and a physical retail presence at American Dream in East Rutherford, New Jersey. Opening June 12, the vendor village location sits just minutes from MetLife Stadium, the host venue for the 2026 final. Customers who purchase qualifying KOSMOS, ENOSI, or ARGOS watches before the group stage concludes remain eligible for the guarantee, allowing them to keep their initial timepiece while applying its full value toward a future World Champion Edition.

John Kanaras, CEO of AXIA Time, noted that the collection aims to anchor personal tournament memories in physical objects meant to be passed down. Beyond the New Jersey storefront, the brand is expanding its digital footprint by launching the collection on Amazon. The move seeks to capitalize on the tournament's scale by focusing on national identity and the shared experience of fans gathering for matches.