The new product line arrives nationwide this June, offering four distinct flavors: Strawberry, Peach, Lime, and Pineapple. Each 12-ounce serving contains 90 calories, with zero sugar or carbohydrates and no carbonation. According to David Binder, Senior Brand Director at SVEDKA, the move represents a shift toward cleaner, more effortless drinking options that prioritize transparency in both ingredients and packaging.

To support the rollout, the brand is debuting a campaign titled On A Hot Streak on June 22. The digital-first promotion features the return of the company's futuristic mascot, Svedbot, in a commercial produced by the San Francisco-based AI lab Silverside. The campaign will run across YouTube and Meta platforms throughout the summer to emphasize the product's cooling appeal in high-temperature social settings.