The funding was split between two primary community initiatives this June. Genesis acted as a silver sponsor for the inaugural Tee It Up for Pali golf fundraiser at Mulholland Hills Country Club, contributing $5,000 and donating an exclusive tournament experience to aid the school’s reconstruction. During the event, the brand integrated local first responders into their foursome to highlight regional partnerships.

A second $5,000 donation, complemented by in-kind goods and event coordination, supported the Palisades Elementary 5th grade culmination ceremony. For many students, the event served as a return to the campus they were forced to evacuate during the 2025 fires. Allison Holdorff Polhill of the Los Angeles Unified School District noted that the ceremony provided a necessary emotional touchstone for families who lost homes in the blaze. This latest investment is part of the broader California Rises initiative, which has directed over $9 million in aid toward wildfire relief since 2025.