The studio, located at 11560 Ash Street, features specialized Aurum Reformers and a design aesthetic aimed at balancing high-energy training with an approachable atmosphere. The Belz family selected Leawood due to long-standing personal ties to the Kansas City area, including their daughter’s enrollment at Rockhurst University.

To bridge the gap between opening day and their current pre-sale phase, the couple is deploying a grassroots strategy. They will host a booth at the Park Place Match Day event on June 16 and the Town Center Tailgate Celebration on July 11. These appearances serve as an entry point for potential members to secure founding rates and enter a giveaway for FIFA World Cup tickets at Arrowhead Stadium. For Kirk Belz, the strategy is about building personal familiarity with the local clientele. The studio is currently accepting early memberships, providing access to preferred pricing ahead of its official grand opening.