Spanning four distinct zones, the installation offers visitors a multi-sensory dive into the brand’s ingredient-focused philosophy. Guests can engage with AI-driven skin analysis on the first floor or explore hero components like rice, centella, and PDRN through hands-on displays. A mall-wide stamp tour incentivizes exploration, rewarding participants with popular items like Bean Essence and Bean Cream, while a dedicated photo zone features an oversized Soondy plush doll for social media engagement.

The event extends beyond retail, incorporating a strong social impact component. Starting June 20, K-pop group The Wind will make an appearance, and the space will host an art exhibition in partnership with the Korean-American Special Education Center. This collaboration highlights the brand's commitment to social causes, featuring a special Vitamin C Serum that showcases artwork from KASEC-affiliated artists. CEO Joo-up Hwang noted that holding the event at such a landmark location underscores the company's intent to deepen its roots within the North American market while maintaining its long-standing focus on ESG management.