The platform is now fully operational, featuring custom screening capabilities that filter participants based on specific study criteria. CTO Christian Rozsenich emphasized that the tool aims to democratize market research by removing the complexity of existing software, allowing users to set their own pricing for participant rewards rather than committing to recurring monthly fees.

Users can navigate the process in three stages: targeting respondents across 150 countries, building surveys with a drag-and-drop interface that supports 15 question types, and reviewing data through a built-in dashboard. The system also accommodates AI-assisted question refinement and media collection, catering to both standard market research and specific AI training data requirements. Pricing starts at a base reward of $0.25 per participant, with a 40% service fee applied to completed responses.