The limited-time offering arrives in two distinct formats: the Mermaid Gelati, which layers the bright pink ice with signature vanilla frozen custard, and the Mermaid Ice Blender, a chilled beverage version. Both versions feature a dusting of Unicorn Glitter to emphasize the theme. According to Carmela Hughley, SVP of Marketing Insights and Innovation, the product aims to capture a sense of seasonal imagination through its unconventional color profile and flavor combination.

Beyond the new product rollout, the company is pushing its digital loyalty program, offering a complimentary small treat to new app users. Founded in 1984 in Bensalem, Pennsylvania, Rita’s currently operates more than 600 locations globally. The chain continues to produce its Italian ice fresh on-site daily, drawing from a rotating catalog of over 80 flavors alongside its core custard and blended drink menu.