The company captured the No. 2 position in the recreation category on Entrepreneur’s 2026 list, a ranking that evaluates performance across diverse business sectors. Simultaneously, the inclusion in the Culture100 list validates the internal environment at Cruise Planners, which relies on feedback from over 29,000 franchise owners. These participants assessed leadership, collaborative support, and overall operational satisfaction.

Michelle Fee, founder and executive officer, noted that the awards reflect a balance between business reach and the mentorship structure that supports their nationwide network. Chief Operating Officer Theresa Scalzitti added that the recognitions serve as a benchmark for the empowerment of their franchise owners. Currently, the company provides its network with proprietary booking tools, marketing programs, and ongoing professional development to sustain momentum in the competitive travel industry.