Public health officials and veterinary experts report that 2026 is emerging as one of the most active seasons for tick-borne pathogens, including Lyme disease, ehrlichiosis, and anaplasmosis. Milder winters and shifting weather patterns have expanded tick habitats, forcing pet owners to confront higher risks during routine outdoor activities. Tevra’s latest marketing push positions its Activate II for Dogs and Actispot 2 for Cats as accessible alternatives to premium-priced veterinary treatments.

Marketing Director Tovey Call noted that the campaign, produced by the Omaha-based firm Panoptic, seeks to frame parasite protection as a fundamental component of pet care rather than a seasonal chore. The creative effort, led by Derek and Brent Maze, will debut across social media and YouTube. By encouraging owners to share their own "everywhere" moments, the brand hopes to foster a community-driven approach to health awareness while emphasizing the efficacy of its topical formulas in repelling fleas, ticks, and mosquitoes.