Starting June 11, players can access over 20,000 hours of field time across hundreds of facilities by searching "SUMMER" in the Plei app. This move arrives as outdoor soccer participation in the U.S. hits record highs, with approximately 16.8 million players recorded in 2025. Despite this surge in popularity, high facility fees and fragmented scheduling have long served as barriers to casual participation.

Sebastian Duque, co-founder and CEO of Plei, noted that the initiative addresses the increasing difficulty of finding affordable field space. By partnering with venues like Atlanta’s Ventura Indoor, Houston’s Pegaso HTX, and New York’s The Fields Sports Complex, the company is attempting to stabilize the fragmented pickup ecosystem. The campaign extends beyond simple discounts, incorporating community events and digital storytelling to anchor the platform as a central hub for the sport's growing American audience.