Lewis steps into the CEO role during a period of record expansion for the company, which now oversees a $1.5 billion systemwide enterprise. Having served as President alongside Rowley, Lewis is credited with driving unit growth and operational improvements across the brand’s 550 locations. He will now manage daily operations, member-experience initiatives, and the execution of the company’s broader growth objectives.

Rowley’s shift to Executive Chairman ensures continuity for the brand, which has undergone significant scaling since his tenure began in 2009. His new focus centers on the company’s high-level vision and the ongoing integration of recent strategic investments from Leonard Green & Partners. Both executives emphasized that the transition is the result of a long-planned succession strategy intended to maintain the brand's 'No Judgments, No Limits' culture while scaling its footprint across 41 states and international markets including Australia, Canada, and India.