The new location marks the tenth Austin-area site for The Undefeated Tribe, a rapidly expanding franchise group founded by Tony Hartl in 2018. The facility will feature the Crunch 3.0 design, a layout prioritizing both aesthetic appeal and functional utility. Members will gain access to diverse amenities, including a HIITZone with indoor turf, Olympic lifting platforms, a hot yoga studio, and specialized recovery services like red light therapy and HydroMassage. Beyond the gym floor, the center includes a Kids Crunch babysitting area and full-service sauna facilities.

To staff the operation, the company plans to hire over 100 employees, ranging from personal trainers to facility technicians. The gym is positioning itself for accessibility, with membership rates starting at $9.99 per month. Early sign-ups are being incentivized with a founding member promotion, offering the first month free and additional training perks for the first 500 registrants. The Undefeated Tribe currently manages 60 locations across five states and maintains an ambitious growth trajectory, targeting a portfolio of more than 100 gyms by 2028.