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Jonesboro Secures $4.5 Million Sportsplex Naming Rights Deal

The Jonesboro Advertising & Promotion Commission has secured a 15-year, $4.5 million naming rights agreement with First Community Bank for the city’s upcoming regional athletics complex. Scheduled to open in 2027, the facility will officially operate as the First Community Bank Sportsplex, marking a major investment in local sports tourism.

Jonesboro Secures $4.5 Million Sportsplex Naming Rights Deal
Photo: Bio & News

The 200,000-square-foot complex is designed as a regional hub for competitive athletics and large-scale community gatherings. Its infrastructure includes space for 12 basketball or 24 volleyball courts, alongside a 35,000-square-foot events center. The project also boasts a 40,000-square-foot natatorium featuring an Olympic-sized pool, specialized diving platforms, and seating for 1,245 spectators, complemented by an outdoor aquatics park.

Executive Director Craig Rickert noted that securing such substantial long-term support before the facility’s opening demonstrates strong regional confidence in the project's potential to drive tourism. Managed by The Sports Facilities Companies, the venue is already accepting bookings for 2027. Allen Williams, regional president for First Community Bank, emphasized that the investment aims to foster economic opportunity and provide a lasting resource for families and athletes throughout Northeast Arkansas.

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