The expansion follows eight years of operation at the company’s original Holmdel site. By establishing a presence at 1225 Route 206, the brand aims to capture the Central New Jersey market with a blend of multiplayer free-roam arenas, advanced racing simulators, and personal VR stations. Founder Todd Schobel describes the venture as a response to demand for experiences that cannot be replicated in a home setting, emphasizing physical engagement over passive screen time.

Beyond casual play, the Princeton location is structured to host corporate events, birthday parties, and school outings. COO Andrew Litt noted that the company’s strategy prioritizes collective participation, aiming to foster social interaction through improved hardware. Reservations and operational details are currently available through the company’s website or by calling 833-444-4214.