The Web Marketing Association evaluated entries across 86 industries, judging sites on criteria including innovation, content, and ease of use. Great Southern Bank’s win for its Community Matters site underscores a design philosophy that prioritizes personal storytelling over standard transactional interfaces. Digital Marketing Manager Tim Miano noted the collaboration with Jack Henry was instrumental in creating a site that feels as personal as the stories it hosts.

Beyond the top honor, other institutions received Outstanding Website and Standard of Excellence awards. The list of honorees includes The First Bank, Cornhusker Bank, Vibe Credit Union, and Unison Credit Union, alongside First Farm Bank, Wellworth Bank, Kalsee Credit Union, Memphis City Employees Credit Union, and First Financial Credit Union. For Jack Henry, the clean sweep of all 10 submitted entries signals the effectiveness of its specialized financial technology ecosystem in helping regional banks and credit unions compete in a crowded digital landscape.