Alavi brings an extensive background in shifting consumer behavior toward new technologies. Her track record includes managing Instagram’s global brand during its expansion to one billion users and overseeing a $13 billion audio business at Spotify. Most recently, she applied these strategies to the wellness sector through a consulting role at Neko Health. CEO Jonathan Swerdlin framed the appointment as a necessary step to rebrand healthcare from an inaccessible, reactive industry into a convenient, data-driven consumer utility.

This leadership change follows a period of rapid expansion for the Austin-based firm. Function recently secured $450 million in financing led by General Catalyst and completed the acquisitions of Getlabs and SuppCo. The company currently offers a subscription model providing access to over 160 lab tests, aiming to democratize preventative health by positioning biological monitoring as an essential, affordable daily service.