Since its founding, the company has scaled its footprint by merging clinical optometry with retail accessibility. CEO Sue Downes credits the organization's growth to a strategy that balances standardized clinical support with local, doctor-patient relationships. This approach has earned the retailer recognition, including a Newsweek ranking for customer service in 2024.

To commemorate the anniversary, the brand is releasing limited-edition products. Ray-Ban has produced a version of its classic Original Wayfarer featuring a hidden layer of signature blue, while the Tom Ford collection introduces exclusive frames for men and women. These partnerships reflect the company’s ongoing focus on blending medical care with high-end retail offerings as it enters its next phase of expansion.