Holston brings three decades of experience to the firm, having previously led EY’s Global and Americas Consumer Products sector. His mandate under CEO Pablo Oliveira involves standardizing the company’s operational framework across its existing service areas and upcoming markets. This appointment arrives as Nuage prepares to open a new logistics and operations hub in Chicago in the first quarter of 2027.

Beyond logistics, Holston will spearhead the rollout of new Nuage Design Studios in Miami, Chicago, and New York. These showrooms are intended to provide designers and event planners with physical spaces to curate textures and tabletop collections. Holston, an alumnus of Drexel University and the University of North Carolina at Chapel Hill, aims to integrate data-driven systems into the company’s rental processes to ensure consistent service quality for hospitality clients nationwide.