Media and ad sales companies currently grapple with high-velocity transactional environments and siloed data architectures. V2, a boutique firm based in Fort Lauderdale, aims to solve these inefficiencies by deploying scalable analytics layers and AI-driven decisioning tools. The new practice focuses on unifying CRM data with ad systems to provide predictive modeling for campaign performance and financial forecasting.

John Tanner, founder and CEO of V2, describes the move as the firm's most significant technical expansion to date. By combining enterprise-grade data infrastructure with deep subject-matter authority in broadcasting, streaming, and retail media, the consultancy seeks to move beyond generic technology implementations. Joe Hooper, SVP of Architecture, Data & Analytics, noted that the initiative provides clients with a new category of capability tailored to the rapid decision cycles required in modern advertising.