McCants, the founder and CEO of Impact Consulting Enterprises, has built a career bridging the gaps between corporate strategy and community impact. Her professional background includes leadership roles at Nike and the Jordan Brand, as well as a tenure as a town commissioner. Today, she focuses on elevating overlooked voices through her firm and The Impact Institute, where she provides professional development in strategic thinking and branding.

Her philosophy, centered on the trademarked approach of "Making the Invisible Visible," traces back to lessons from her late aunt, Alma Williams. McCants views this recognition not merely as a personal milestone, but as a continuation of her work in workforce development. Through her podcast and consulting practice, she aims to provide business owners with the practical tools necessary to navigate complex organizational growth.