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Republic Brands Escalates Legal War Against Counterfeit Distributors

Five new lawsuits in New York and New Jersey mark the latest phase of Republic Brands' aggressive campaign against the sale of fake E-Z Wider products. The company is targeting both national convenience store operators and wholesale suppliers, signaling a shift toward holding individual facilitators accountable for trademark infringement.

Republic Brands Escalates Legal War Against Counterfeit Distributors
Photo: Bio & News

The legal action follows a collaboration with New Jersey State Police that resulted in the seizure of thousands of counterfeit booklets and a criminal charge against an operator at Sunrise Wholesalers. Republic Brands alleges that entities including Atlantis Management Group, Atlantis Fresh Market, and various wholesale suppliers like Kings Cash and Carry and Omega Wholesale have repeatedly sold illicit paper products. Represented by Maia Woodhouse of Adams & Reese, the company is now naming specific individuals believed to have directed or benefited from these operations, rather than focusing solely on corporate entities.

CEO Don Levin issued a stark warning to the supply chain, emphasizing that the firm will leverage every available legal tool to halt unauthorized sales. This push is part of a broader, multi-year strategy that has already yielded million-dollar judgments against counterfeiters. By pursuing both civil liability and criminal prosecution, the company aims to dismantle the infrastructure supporting the distribution of imitation goods across its portfolio, which includes brands like OCB, JOB, and Premier.

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